The EU has finally settled on the wording of its Digital Single Market copyright reform package, a three-years-in-the-making effort, greeting the agreement with a sizzling rebuke of the “misinformation campaigns” around the measures….
In a press conference today announcing the measures, MEP and Conservative legal affairs spokesman Sajjad Karim said the process had highlighted a disturbing development in the “political culture”.
“The ability of some of the platforms to carry out campaigns [against the legislation] is a good thing,” Karim said. “But the way some of these have been carried out really has been against the grain of how a democratic society should function.”
Individual staff members had been targeted, he said, by “elements that have misled the public about what we’re trying to achieve, and we’re sure will mislead the public as to what we have actually achieved. It strengthens our resolve to make sure we don’t allow European citizens to fall victim to that sort of misinformation.”
Let’s get the basics out of the way early. Influencer marketing is nothing new. Marilyn Monroe being gifted a dress to wear to a media event where she’ll be photographed? Influencer marketing. Every band you’ve ever seen wearing shoes they were gifted for free or paid to wear? Influencer marketing.
The difference now is who the real influencers are… You may be surprised to hear they’re mostly people you have never heard of, that have built trusted online relationships with thousands (or even millions) of people across social networks. They have more influence over what sells or gets into the cultural zeitgeist than just about any TV advert you can name.
In the digital world, it started with bloggers, which evolved into vloggers and then smartphones and social networks combined with advertising and got clever. Now there are thousands of hugely influential people online, globally, every hour of every day.
Today’s podcast is about the impact on climate of the massive data centers operated in states outside of California and New York by Google, Facebook, Amazon and others. I focus on Oregon and Nebraska, but there are many other locations. These massive building projects enable Google to exercise its lobbying muscle in states you wouldn’t expect and on the federal senators and representatives of those states on issues familiar with our old adversary: Artist rights, profit from human trafficking, drugs and brand sponsored piracy.
Greenpeace “Dirty Data” research. www.greenpeace.org/archive-interna…-greenpeace.pdf
Nature magazine sums it up (www.nature.com/articles/d41586-018-06610-y):
“Upload your latest holiday photos to Facebook, and there’s a chance they’ll end up stored in Prineville, Oregon, a small town where the firm has built three giant data centres and is planning two more. [Hello, Senator Wyden.] Inside these vast factories, bigger than aircraft carriers, tens of thousands of circuit boards are racked row upon row, stretching down windowless halls so long that staff ride through the corridors on scooters.
These huge buildings are the treasuries of the new industrial kings: the information traders. The five biggest global companies by market capitalization this year are currently Apple, Amazon, Alphabet, Microsoft and Facebook, replacing titans such as Shell and ExxonMobil. Although information factories might not spew out black smoke or grind greasy cogs, they are not bereft of environmental impact. As demand for Internet and mobile-phone traffic skyrockets, the information industry could lead to an explosion in energy use.”
According to the National Resources Defense Council www.nrdc.org/resources/americas…ing-amounts-energy:
“Data centers are the backbone of the modern economy — from the server rooms that power small- to medium-sized organizations to the enterprise data centers that support American corporations and the server farms that run cloud computing services hosted by Amazon, Facebook, Google, and others. However, the explosion of digital content, big data, e-commerce, and Internet traffic is also making data centers one of the fastest-growing consumers of electricity in developed countries, and one of the key drivers in the construction of new power plants.
Google emits less than 8 grams of carbon dioxide equivalent per day to serve an active Google user—defined as someone who performs 25 searches and watches 60 minutes of YouTube a day, has a Gmail account, and uses our other key services.”
In Google-speak “less than 8” usually means 7.9999999999. So let’s call it 8. As of 2016 there were 1 billion active gmail users. So rough justice, Google acknowledges that it emits about 8 billion grams of carbon dioxide daily, or 9,000 tons. And based on the characteristically tricky way Google framed the measurement, that doesn’t count the users who don’t have a gmail account, don’t use “our other key services” and may watch more than an hour a day of YouTube.Upload today,
For years, Facebook gave some of the world’s largest technology companies more intrusive access to users’ personal data than it has disclosed, effectively exempting those business partners from its usual privacy rules, according to internal records and interviews.
The special arrangements are detailed in hundreds of pages of Facebook documents obtained by The New York Times. The records, generated in 2017 by the company’s internal system for tracking partnerships, provide the most complete picture yet of the social network’s data-sharing practices. They also underscore how personal data has become the most prized commodity of the digital age, traded on a vast scale by some of the most powerful companies in Silicon Valley and beyond.
The exchange was intended to benefit everyone. Pushing for explosive growth, Facebook got more users, lifting its advertising revenue. Partner companies acquired features to make their products more attractive. Facebook users connected with friends across different devices and websites. But Facebook also assumed extraordinary power over the personal information of its 2.2 billion users — control it has wielded with little transparency or outside oversight.
The social network allowed Microsoft’s Bing search engine to see the names of virtually all Facebook users’ friends without consent, the records show, and gave Netflix and Spotify the ability to read Facebook users’ private messages.
Read the post on the New York Times.
In a situation unique to the United States among the world’s major countries, terrestrial radio stations have never paid royalties to record labels, artists and producers, although they do to songwriters and music publishers. A2IM CEO Richard James Burgess, formerly a music producer and head of Smithsonian Folkways Records, weighs in on that situation.
The main takeaway from this chart should be the clock is ticking and time is going by. Our prediction? Time will become the MLC’s biggest enemy, if that hasn’t already happened in the drafting of the Music Modernization Act.