As we reported February 9, Spotify is using hundreds of millions of its supernormal stock market riches to acquire naming rights to the Barcelona soccer team. The latest manifestation of Daniel Ek’s monopolist edifice complex was confirmed by Music Business World Wide and Variety among others, as well as Spotify itself. Barcelona’s iconic Camp Nou stadium (largest football stadium in Europe) will now be known as Spotify Camp Nou.
I assume that when Netflix finds out about this, there will be an epilogue to their Edward Bernays-style epic corporate biopic that will ignore the Rogan catastrophe but will include the Barcelona deal with a tight shot on the Spotify Camp Nou and probably a t-shirt vendor.
Let us take one clear message from this navel-gazing naming-rights deal to assuage Daniel Ek’s psyche after a losing bid to acquire the Arsenal football club and join the International League of Oligarchs. That message is that we don’t ever want to hear again about how Spotify “can’t make a profit” or “pays out too much money for music.” Daniel Ek–who controls the company through his super voting stock–has been running that diversion play for way too long and it’s just as much BS spewing from his mouth as it is any of the Silicon Valley oligarchs who whinge about how poor they are when they appear in court.
Let us also agree that anyone who takes a royalty deal from any DSP that does not include an allocation for stock valuation is quite simply a rube who must be laughed at and mocked in the Spotify board room. This stock value allocation doesn’t require a grant of shares, but can include a dollar contribution that tracks share value and should be paid directly to both featured artists, session musicians and vocalists through their collective rights organizations on a nonrecoupment basis.
But don’t let me describe the bullshit, read it yourself directly from Spotify’s “Chief Freemium Business Officer” whatever the hell that means:
Statement of Alex Norström, Chief Freemium Business Officer, Spotify
“We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.
Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways.”
Yes, that’s right. Daniel Ek’s edifice complex is all about unlocking the potential of human creativity because it’s all for the artists, don’t you know.
These people continue to embarrass themselves with their insufferable 1999er BS without realizing that any artist whose name shows up on a single Barcelona jersey will extract a considerable additional payment that the artist will keep and the labels won’t save Spotify on that one. Even if they do, there are only certain artists who don’t mind their names appearing on Barcelona jerseys–for a price. The overwhelming majority will not only not want it but are insulted that the “Chief Freemium Business Officer” is so ignorant of their name and likeness rights that he would even remotely float the idea that Spotify had the right to do anything like that level of grift.
If Mr. Freemium is really serious about “supporting artists to make a living off their art”, forego the edifice stroke and just pay that money directly to featured artists, session folk, and songwriters that have made him rich. Until then, he should just say you’re damn right we used the stockholders money to soothe Daniel Ek’s wounded ego because he desperately wants to be accepted by the Party of Davos and the League of Extraordinary Dweebs. Because we’ve already established what kind of people they are, it’s just a question of negotiating the price.
But let’s face it–what the monopolist really wants is a branded Monopoly game.