Fascinating story by the erudite Stuart Dredge on YouTube’s Motown-style training camps for YouTube “stars” with this eyepopping quote:

A session on music soundtracks generates a heartfelt group grumble about YouTube’s Content ID system, which music rights holders can use to “claim” videos using their songs, then either get them taken down or collect their advertising revenues.

“Nine times out of 10, content creators haven’t done anything wrong … There’s no penalty for abusing it … Some people claim just to nick your monetisation,” are among the comments from the group. A fortnight later, YouTube announced plans to change the way Content ID works to ensure creators don’t miss out on revenues if they’re hit with a wrongful claim.

Read it on The Guardian.