Must Read: @tessamakeslove: The Great Reset for Dummies

[Editor Charlie sez:  Think about the streaming bubble.]

The Great Reset is a massively funded, desperately ambitious, internationally coordinated project led by some of the biggest multinational corporations and financial players on the planet and carried out by cooperating state bodies and NGOs. Its soul is a combination of early 20th century science fiction, idyllic Soviet posters, the obsessiveness of a deranged accountant with a gambling addiction—and an upgraded, digital version of “Manifest Destiny.”

The mathematical reason for the Great Reset is that thanks to technology, the planet has gotten small, and the infinite expansion economic model is bust—but obviously, the super wealthy want to continue staying super wealthy, and so they need a miracle, another bubble, plus a surgically precise system for managing what they perceive as “their limited resources.”

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@tessafightsrobots: Unloved: Why Google Is Undeserving of My Love

I admit to not liking Google. Google aspires to control everything in the world. Google lobbies and sometimes bullies the government more than you can imagine. Google spies on regular people. Google frivolously and maliciously portrays life outside of its tentacles as old-fashioned folly. Google invests into biotech today, and plans to build futuristic nano-robo-zombies-humans within three hundred years from now (I kid you not, links and references are at the bottom of this article). Google mercilessly profits from music piracy even though it pretends to be against it. Google calls music “content”, and strong-arms independent artists. Google loves algorithms, and it doesn’t love humans at all.

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@TessaMakesLove: Branding and Algorithms: Raging Against the Format

We all learn about the world through the prism of our own stories. The reason I rage against formats so much is because I don’t fit in any.

Modern America is the king of labeling. It is impossible to get through to the public interface without learning how to squeeze yourself into one of the predefined shapes, leaving the least possible amount of torn raw flesh and blood at the knives of public perception.

What kind of music do you play? What race are you? Who did you vote for? Are you with us, or are you against us? 

The interface pulses and dances to the beat of the dollar – primarily – as well as the peer pressure, and it evolves with time. But the principle of the Holy Algorithm remains.

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@tessamakeslove: Will the New Digital Generation Be Remembered as the Lost Digital Generation?

I think I am having a déjà vu. I think what’s happening to the new, shiny digital generation in the U.S. has already happened to the generation of my grandparents in the Soviet Union. The enthusiasm is oddly recognizable and mildly tragic.

They are not going to care about my observations. They are going to live their lives in a man-made world that doesn’t really exist, and listen to the sound of their enthusiastic voices, and they will tell everybody the tale of Progress, and then they will get old, and tired, and feel empty and deceived, and if they are lucky enough then their children and grandchildren will love them and treat them with gratitude and respect not because of their views but because that’s how children and grandchildren treat elders.

While they are in the prime of their “influencing” though, I am dying to show them some old Soviet movies. The vibe is almost identical!

I never thought I would relate to the generation of people who witnessed the new, enthusiastic slogan-walkers disrupting everything left and right in the name of the bright future. But I am witnessing it, and it’s trippy! And wow, staying sane and not pontificating all day takes some work.

What do you tell a person who is tragically misled and endearingly human?

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@tessamakeslove: A Pathetic Case of Rebranding: Fight for the Future Is Lying to Us, Again!

Digital Millennium Copyright Act (DMCA) was passed almost twenty years ago, in 1998. At the time, it was mainly intended to protect ISPs and telecom companies from being legally liable in case infringing materials found their way onto their equipment or cables. Telecom companies were in dire need of such legislation because they were putting a lot of money into very expensive infrastructure, and needed traffic to justify the expenses.

When YouTube came into existence, its success depended on the ability to attract massive amounts of viewers. Providing access to infringing materials helped their cause greatly, and YouTube gladly took advantage of the DMCA’s Safe Harbor provisions. As Sam Gustin writes, ‘YouTube founders knew illegal content was driving explosive growth.’ (See also, Viacom vs. YouTube/Google: A Piracy Case in Their Own Words.)  Legal or moral aspects of copyright seemed to matter very little to the excited businessmen who were in it for the big prize.

Google (um, Alphabet) who owns YouTube today is no stranger to profiting from copyright infringement, either….

To accomplish its business and existential goals, Google absolutely needs to lie and trick people. Not only they spend massive amounts of money on lobbying, they also fund and support various organizations that smell like freedom on paper but in reality, are only there to push the anti-copyright and anti-culture agenda.

Enter Fight for the Future.

Last month, I jumped on my chair with surprise after seeing this tweet:

Thing is, TPP is horrible. But so is Fight for the Future.  I can’t possibly blame the musicians for jumping on this tour. FFTF’s rhethoric would confuse anybody who is not very familiar with what their seamy anti-artist and copyleft side. But it needs to be said. Fight for the Future IS the machine! It is a machine fighting against another machine over money, simple and cynical. Fight for the Future vs. TPP is like Monsters vs. Aliens.

The depth of human indecency permeating this particular case of “righteous” rebranding is astounding, and I think it’s important to set the record straight. It’s a matter of principle and existential truth.

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