“The last 10 years or so have felt depressing because avenues are shutting down. Little shrines to music lovers – record shops – are disappearing,” Reznor said. “And every time there’s a new innovation, the musician is the one that didn’t have a voice at the table about how it’s presented. I thought, if I could make a place where there could be more opportunities, and it comes with more fertile ground, and music is treated with a bit more with respect, that interests me. It’s not, “Oh, I hope I get on that taco commercial.”

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