@stuartdredge: Inside YouTube Bootcamps

Fascinating story by the erudite Stuart Dredge on YouTube’s Motown-style training camps for YouTube “stars” with this eyepopping quote:

A session on music soundtracks generates a heartfelt group grumble about YouTube’s Content ID system, which music rights holders can use to “claim” videos using their songs, then either get them taken down or collect their advertising revenues.

“Nine times out of 10, content creators haven’t done anything wrong … There’s no penalty for abusing it … Some people claim just to nick your monetisation,” are among the comments from the group. A fortnight later, YouTube announced plans to change the way Content ID works to ensure creators don’t miss out on revenues if they’re hit with a wrongful claim.

Read it on The Guardian.

Mark Suster: How Would You Build a Movie Studio if You Started Today?

This should be a question for every aspect of our business, club owners, labels, publishers, managers.

I met Andrew Stalbow and Petri Järvilehto from Seriously several years ago after they had just left Angry Birds where they were responsible for international business development / licensing and the game studio, respectively.

They had a new company in mind and they posed a question to me

“If Walt Disney were to try and build a movie studio from scratch today — how would he do it?”

I took the bait.

Read the story on Medium.

 

Albums Matter: Drake’s Spotify gamble is paying off: Views just made $8m in a day

On Friday (April 29), Beyonce’s Lemonade became the biggest album of the year so far in the US.

Within another 24 hours, Drake’s Views had surpassed Lemonade’s entire week-one album download figure, with around 600,000 sales.

Views is now easily on course to smash through a million North American sales before the weekend.

Drake and his team will have breathed a big sigh of relief at this news – early vindication for a digital strategy which was by no means a safe bet.


Aside from its status as one of the most eagerly anticipated records of the year, Views (previously ‘Views From The 6’), is a complete Apple exclusive.

Read it on Music Business Worldwide