But after a disastrous 2022 for investors, Spotify’s dive into podcasting raises key questions about the company at large:
- Does the business model work?
- How long until sustained profitability?
- Is the streaming service losing core appeal for the younger audiences, who are the most avid music consumers?
- Has its CEO lost credibility with investors?
The answers to these questions hold the key to whether Spotify can mount a turnaround in the eyes of investors in the years ahead.