The passage of extensive legislation by New York’s City Council on Wednesday, curtailing the previously unchecked powers of Uber and other ride-hailing services, suggests the extent to which the false promises of the sharing economy are becoming better understood and, how much more aggressively they still could be counteracted.
From the beginning, Uber appealed to drivers on the premise that partnering with the company would allow them to do what they really wanted to do, which was not ferrying 24-year-olds to beer halls or actuaries to the airport as a means of full-time employment.
A series of Uber ads that ran in conjunction with the Grammy Awards this year showed some of the artists nominated, in cars, with drivers who were singers and producers themselves. Other ads introduced us to drivers who were nursing students or aspiring businessmen — Uber could fund your creative and professional ambitions, or make it easier to go to Disney World or buy new appliances.
The reality though appears quite different.