We all learn about the world through the prism of our own stories. The reason I rage against formats so much is because I don’t fit in any.

Modern America is the king of labeling. It is impossible to get through to the public interface without learning how to squeeze yourself into one of the predefined shapes, leaving the least possible amount of torn raw flesh and blood at the knives of public perception.

What kind of music do you play? What race are you? Who did you vote for? Are you with us, or are you against us? 

The interface pulses and dances to the beat of the dollar – primarily – as well as the peer pressure, and it evolves with time. But the principle of the Holy Algorithm remains.

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