As a long time critic of Silicon Valley business models and the state of internet governance, I have been swamped with communications from friends and colleagues expecting me to be overjoyed with the attention on Facebook which has dominated discussion this week. And I suppose part of me is, but mostly I am worried. I am worried that there are too many parties who want to treat Facebook as an outlier rather than as a manifestation of a much broader problem. As abuse of the system rather than as a design flaw. As a failure to protect privacy rather than as a failure to build systems which enhance human agency and the role of consent.