YouTube has yet again raised the threshold that a creators and musicians must meet to make any money on the videos they post. YouTube says that the changes are designed to “prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.” [Yes, just looking out for your best interests.] But the result is that it will take musicians and creators a lot longer to make a dime on the video service.
Starting today, YouTube is changing its eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and 1,000 subscribers per channel.
As YouTube’s public policy flack told the U.S. Senate today:
At YouTube, we believe the world is a better place when we listen, share, and build community through our stories. Our mission is to give everyone a voice and show them the world. With this comes many benefits to society — unparalleled access to art and culture, news and entertainment, and educational materials.
Yes, that’s right. That’s what she said. She left out the data scraping part.
So if you’re a new artist, enjoy those exposure bucks. Might cover the cost of DMCA notices.