@Lindsay_Stein: Universal Music Publishing’s Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.

The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen’s catalog and—years after discovering a 14-year-old Alicia Keys—believes she has found the next big thing.

You likely saw her handiwork at the Grammy’s this year in an ad that matched up “Nothing Compares 2 U,” sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more.

Read the post on AdAge

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s