@robertblevine_: Auddly Signs Up ASCAP, PRS & STIM In Bid to Solve the Music Industry’s Data Problem — And Get Songwriters Paid

Can Swedish songwriters help save the music-publishing business that they have come to dominate?

Auddly, a Swedish startup co-owned by songwriters Max Martin and ABBA front man Björn Ulvaeus, will on Thursday (Aug. 31) announce partnerships to address this issue with ASCAP; U.K. performance rights organization PRS for Music; and their Swedish counterpart STIM. Together, the three deals establish Auddly as a formidable force in industry efforts to more accurately account songwriting royalties at a time when streaming services have made this more important than ever.

Auddly is one of several companies trying to address the music business’ “metadata problem,” determining who gets paid for the use of a song — and in many cases what percentage the various writers and publishers control — when accurate information is not always attached to tracks.

Read the post on Billboard.