Beyond a headline-grabbing 2.4 billion euro ($2.7 billion) fine EU antitrust regulators have leveled against Google, the internet giant is likely to be shackled for years by Tuesday’s precedent-setting decision defining the company as a monopoly.
The ruling opens the door for further regulatory actions against more crucial parts of Google’s business – mobile phones, online ad buying and specialized search categories like travel – while easing the standard of proof for rivals to mount civil lawsuits showing Google has harmed them…
Yet another worry for the company could be a wave of lawsuits in the future.
“We can expect to see a series of damages claims brought by the rivals that were excluded from the market by Google’s conduct,” said Peter Wills, co-head of competition law for Bird & Bird in London, setting the stage for national court battles.
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