@andreworlowski: Google’s ‘adblocker’ is all about taking back control

The world’s biggest digital advertising company Google is reportedly building an ad-blocker into Chrome – and it’s already attracted the attention of Europe’s most important competition regulator.

The WSJclaimed the functionality could arrive in both desktop and mobile versions of Chrome, although a final decision on deploying the ad-killer has yet to be made.

Why would a company that has made such huge profits from advertising – almost 90 per cent of Google’s $89.4bn revenue last year came from advertising – seek to block users from seeing ads?

It’s all about control.

By maintaining its own “blocker”, Google would seize the initiative from third-party whitelists, and have a greater say in which ads were acceptable. In effect, Google would become the gatekeeper, the arbiter of taste, diminishing the role of Eyeo, which markets Adblock Plus.

Read the post on The Register

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