This week, Brian Wieser of Pivotal Research was the first analyst to downgrade Google because of the dustup.
It began last week when marketing giant Havas pulled all of its ads from Google’s YouTube UK site following a report from the Times of London that British government ads had been placed alongside videos from white supremacist David Duke and anti-Semitic pastor Steve Anderson.
Wieser told The Post on Wednesday that the impact will be felt by Google, which instead of discussing how to take away TV ad dollars in upcoming ad negotiations will now be mired in “brand safety issues.”
“The marginal increase [in ad dollars] is less likely to occur,” Wieser said.
He said the impact on Google was likely to be around 1 percent of its revenue base, or $1 billion.
“Google’s stated solution was late and woeful,” Wieser said. “Given numerous opportunities to nip it in the bud, they’ve seemingly made it worse.”