@larakiara: Google announces ‘tougher’ policies and hiring spree to prevent brand ads appearing next to extremist content as the YouTube advertiser boycott grows

Where did they find this Schindler person?  YouTube’s problem isn’t “recent”, it’s been a problem since 2006.   It’s not a problem, it’s a feature.

Google has responded to the major advertiser boycott of YouTube, after brands found their ads appearing next to hateful and extremist videos, with a plan to introduce “tougher” ad policies, increased controls for marketers, and a hiring spree to increase its capacity to review offensive content.

The announcement, made in a blog post on Tuesday by Google’s chief business officer Philipp Schindler, comes on the same day The Times reported more than 250 companies — including global brands such as HSBC, McDonald’s, Toyota and Heinz — have suspended their spending with the video ad platform. Last week, it appeared the issue was just affecting UK spend, but this report suggests it has now become a global concern….

In the blog post published Tuesday, Schindler said “Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us. That’s why we’ve been conducting an extensive review of our advertising policies and tools, and why we made a public commitment last week to put in place changes that would give brands more control over where their ads appear.”

Read the post on Business Insider

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