A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube.
Havas, the world’s sixth largest marketing services group, spends about £175m on digital advertising on behalf of clients in the UK annually.
The firm said it had taken the step after talks with Google had broken down because the tech company had been “unable to provide specific reassurances, policy and guarantees that their video or display content is classified either quickly enough or with the correct filters”.
It comes after Google was forced to review its ad policies when the UK government joined a number of organisations, including the Guardian, BBC and Transport for London, in pulling advertising from Google and YouTube. Google has been summoned to the Cabinet Office.