UK Govt, BBC, Guardian and French Advertising Giant Pull Out of YouTube After Failure to Control Ad Placements on Hate Videos

A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube.

Havas, the world’s sixth largest marketing services group, spends about £175m on digital advertising on behalf of clients in the UK annually.

The firm said it had taken the step after talks with Google had broken down because the tech company had been “unable to provide specific reassurances, policy and guarantees that their video or display content is classified either quickly enough or with the correct filters”.

It comes after Google was forced to review its ad policies when the UK government joined a number of organisations, including the Guardian, BBC and Transport for London, in pulling advertising from Google and YouTube. Google has been summoned to the Cabinet Office.

Read the post on The Guardian

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s