“Lyor may have an impact for them in other areas,” says Irving Azoff, chairman/CEO of Azoff MSG Entertainment, who formed the Global Music Rights group to address online music use. “But as for rights negotiation, YouTube can spin it any way they want, but the reality is that they’re the reason that paid streaming hasn’t exploded. There is a huge value gap in consumption versus revenue.”

One February afternoon, Lyor Cohen shows me around the soundstage at YouTube Space LA. The new facility, located on the site of what was once a Hughes Aircraft plant for building helicopters, is one of nine that parent company Google has built around the world to encourage the creation and evolution of user-generated programming. For a 57-year-old man who was plastering Snapchat with videos and pictures of his emergency hospitalization for a pulmonary embolism a few months ago, Cohen looks as vigorous as a panther.

“I don’t need to take it slow,” he says when asked about his health. “In fact, I’m accelerating. I’m moving hard.”

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