If anything takes the heat off YouTube a little in 2017, it could be the music industry’s increasing concerns about Facebook, which utilises the same safe harbours as Google, but without paying any royalties at all to the music community.
The big shift at Facebook of late, of course, has been to video content. The social media giant sees video as key to its future consumer offer and advertising business, and prioritises video content in its users’ feeds. That has resulted in an ever increasing number of users uploading and sharing video content that is hosted on Facebook’s servers, putting it ever more closely in competition with the [licensed] Google service….
[Facebook] formally unveiled Rights Manager – it’s rival to YouTube’s Content ID – last April, giving [some] rights owners the power to remove their content from the Facebook platform when it is uploaded by users without permission [if you agree to a bunch of terms Facebook won’t reveal until you “apply” for Rights Manager and are “approved”]. But, while big bad YouTube’s Content ID also provides [some] rights owners with monetisation tools, Rights Manager is currently all about takedown [because there is no monetization on Facebook because Facebook is unlicensed]. Which is to say, it’s a technology mainly designed to assure [royalty deadbeat] Facebook safe harbour protection.