After months of rumors about a possible acquisition, Tidal announced this morning it sold a 33 percent stake in the company to Sprint for $200 million, giving it access to the telecom company’s 45 million customers. It’s a bold move for a streaming service that, with its estimated (and disputed) 1 million paying subscribers, had fallen even further behind the sector’s leaders Spotify and Apple Music in number of paid subscribers (40 million and 20 million, respectively) in 2016, its first full year of operation since its March 2015 U.S. launch.

It’s the first major move in a year that is shaping up to be a pivotal one for the streaming industry….

Read the post on Billboard.