@cheriehu42: The YouTube-Music Feud, Part 2: What Artists And Labels Can Learn From Other YouTubers (aka We’re From Google and We’re Here to Help)

More Google propaganda from the very Googlely Forbes.  This one tries to define away how Google commoditizes every thing it touches and never once acknowledges that Google steals from artists–aka the “stalker gap”.  Also doesn’t mention that “Other YouTubers” make a good chunk (if not most) of their YouTube money from brand integration (aka selling your soul to Global Corporatism–which is what Google stands for if Google stands for anything.

If “YouTube was not built for the music industry” then why don’t they stop stalking us and just leave us alone?

The underlying message is clear: YouTube was not built for the music industry per se, and never will be. It is an ally, but not a music service. While there are separate apps like YouTube Music that create a portable, leanback listening experience similar to what other audio streaming platforms provide, the site is fundamentally a video portal, and artists and labels should not misunderstand this role.

In particular, the “value gap” rhetoric that pervades the YouTube-music debate assumes that there is only one universal business model that all music services should follow, which ignores the industry’s long history. Since the advent of sheet music several centuries ago, music revenue has always varied widely with its sources, which also included radio and TV broadcasts and live performances. In the words of Maud Sacquet, “online services have become additional sources of revenue, with different business models and technologies generating different incomes—reflecting the current situation in the offline world.”

Read it on the Forbes blog.

 

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