@scleland: What EU-Google Advertising Antitrust Charges Mean for the Obama Federal Trade Commission

Like their colleagues at the Department of Justice, the Federal Trade Commission has spectacularly ignored Google’s violations of law demonstrating Google’s whole-of-government capture.

Of the three EU antitrust cases against Google (search bias in shoppingAndroid tying, and soon search-advertising-tying), the expected new search-advertising case — which focuses on how Google has long contractually required websites to use Google’s search advertising if they use Google search — could be the hardest EU-Google antitrust case for the FTC to ignore, for the reasons below.

Summary of Why It’s Hard for FTC to Ignore the EU Search-Advertising Antitrust Case:

1. The FTC has been following the EU’s antitrust lead.

2. The FTC’s Google 2012 staff report agrees with the EU’s conclusion on search advertising.

3. The DOJ threatened a 2008 monopolization case over Google’s search advertising syndication.

4. The FTC approved two Google advertising acquisitions that substantially lessened competition.

5. The FTC fined Google a record amount in 2012 for a serious deceptive advertising offense.

6. This EU advertising case is based on strong contractual evidence. 

Read the post on The Precursor Blog.

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