Google has today issued an update to a piece of work entitled ‘How Google Fights Piracy’, highlighting the efforts it feels it’s making to conquer online infringement.
These include ‘connecting fans to better legitimate alternatives’ to piracy sites, such as YouTube and Google Play. (Certain research would lead one to question if Google couldn’t do a lot more in this area…)
In addition, Google also speaks with pride that, with its search engine, ‘the vast majority of media-related queries that users submit every day return results that include only links to legitimate sites’.
In a blog post summing up the report, Katie Oyama, Senior Policy Counsel at Google [formerly Associate Counsel on Vice President Biden’s staff], says that since 2012, Google has blacklisted more than 91,000 sites from its commercial network AdSense for violating its policies against copyright infringement….
The record industry, whose main players are all expected to be out of licensing contracts with YouTube by the end of the summer, doesn’t agree.
The CEO of IFPI, Frances Moore (pictured), said in response to Google’s new report:
“Google has the capability and resources to do much more to tackle the vast amount of music that is being made available and accessed without permission on its platforms.
“Our member record companies’ experience demonstrates that Google’s Content ID tool is ineffective in preventing infringing content appearing on YouTube. Record companies and publishers estimate that Content ID fails to identify 20-40% of their recordings.
“Google’s search engine continues to direct internet users to unlicensed music on a large scale. Well over 300 million de-list notices have been sent to Google by IFPI national groups worldwide.
“Despite this, the amount of traffic to infringing sites from typical music search queries sent to Google is now higher than it was before Google changed its search algorithm to supposedly address levels of piracy.
“Google can, and must, do more to tackle these issues and return fair value to rights holders.”