@LCraneTapeOp: Beware of the “Winner Takes All” Phenomenon

Very insightful must read post by the erudite Larry Crane of Tape Op Magazine prompted by another must read book by Scott Timberg (@themisreadcity):

I’ve been curious about the changes going on all around us in the music world. The Internet, the recession, and the gutting of the music business income had a tangible effect on business for my studio, magazine, and production career. Over time I’ve noticed that among the artists I work with, there are less and less making any sort of living from music alone. I recently picked up and read the book Culture Crash: The Killing of the Creative Class by Scott Timberg. In this study, Timberg examines what has happened, as well as examining the changes wrought by the Internet and the recession… But one of the factors he brings to the fore is an essential dumbing down of American culture, as driven by the “winner takes all” mindset. What exactly is “winner takes all”? Timberg uses a great example with the Olympics, where a gold medal winner might go on to reap the benefits of lucrative endorsements and deals, whereas the silver medal winner most likely gets shuttled off to relative obscurity. This is the business of music that I personally abhor. This is the world of Top 10 sales lists, Grammy Awards telecasts, boring commercial radio, and million dollar music videos.

Read the post at TapeOp.

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