@claireatki: Facebook tests ‘music’ videos to keep eyeballs from YouTube

But Facebook is unlicensed and uses the “compulsory DMCA license”….

Within the past few weeks, the social network has quietly initiated talks with music labels about licensing a limited amount of songs that users can upload to, say, summer vacation videos or birthday parties, sources said.

The idea, if it comes to fruition, would be a way to keep music labels happy at a time when they’re frustrated about the volume of unlicensed user-generated content at YouTube.

Facebook late Sunday confirmed it was testing a new product, called Slideshow, that includes music from Warner Music Group to help users create “soundtrack options.”

“We are always testing ways to help people better share their stories with friends,” a spokesperson for the Menlo Park company said in a statement. “Slideshows are a new way for people to share photos and videos in a creative and succinct way. To date, we’ve been using Facebook-owned music to accompany these slideshows, we will now be testing the use of a limited amount of music from Warner Music Group as soundtrack options.”

Facebook’s music offensive, aimed at keeping user-generated content inside its walls, emerges just days after Jeff Bezos’ Amazon announced it would launch Prime Video Service as a new hub for amateur and professional videos of all kinds.

To be sure, Facebook’s efforts in the music space have been limited — and YouTube’s head start and entrenched leadership position put in question just how many eyeballs any rival can steal away from the mega-popular video-streaming brand.

While Facebook once held talks about a possible acquisition of music industry-owned Vevo, it hasn’t made great strides in the revenue-rich video arena.

Read more on NY Post.