Insightful perspective on Uber and Lyft’s Prop 1 failure by University of Texas business student Andrew Watts:
Given that Uber and Lyft are such recognizable as companies, have loyal users, and spent so much money on campaigning, how could they possibly have lost by almost 12% in this election?
You can break it down into two major points:
They spent too much money on advertising & their campaign was inauthentic and Their target demographic of voters simply do not vote
We would add: The election was held during finals week at UT. It’s called an academic calendar, look it up sometime.