@thatswattsup: Student Perspective On Uber’s Prop 1 Loss

Insightful perspective on Uber and Lyft’s Prop 1 failure by University of Texas business student Andrew Watts:

Given that Uber and Lyft are such recognizable as companies, have loyal users, and spent so much money on campaigning, how could they possibly have lost by almost 12% in this election?

You can break it down into two major points:

They spent too much money on advertising & their campaign was inauthentic and Their target demographic of voters simply do not vote

We would add:  The election was held during finals week at UT.  It’s called an academic calendar, look it up sometime.

Read the post on Medium.