On Friday (April 29), Beyonce’s Lemonade became the biggest album of the year so far in the US.
Within another 24 hours, Drake’s Views had surpassed Lemonade’s entire week-one album download figure, with around 600,000 sales.
Views is now easily on course to smash through a million North American sales before the weekend.
Drake and his team will have breathed a big sigh of relief at this news – early vindication for a digital strategy which was by no means a safe bet.
Aside from its status as one of the most eagerly anticipated records of the year, Views (previously ‘Views From The 6’), is a complete Apple exclusive.
Read it on Music Business Worldwide